Quantitative Marketing and Economics 2013
نویسنده
چکیده
This paper is an empirical examination of observational learning. Using data from an online market for music, I find that observational learning is a valuable tool for the producers of high quality products and for consumers, but not necessarily for the online platform. I also study the role of pricing as a friction to the learning process by comparing outcomes under a demand based pricing scheme to the counterfactual outcomes under a fixed price. I find that a price of 99 cents per song (the traditional price in the industry) hampers learning by reducing the incentive to experiment.
منابع مشابه
The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach
Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...
متن کاملA Survey on Practice and Challenges of Balanced Score Card in Higher Education Institutions: A Case study on Selected Public Universities in Ethiopia
The purpose of this study is to assess the practice and challenges of BSC encountered by public higher education institutions as a strategic management tool in implementing their strategic plans. In this research, the researchers used both quantitative and qualitative research approaches in its successful accomplishment. The quantitative frames will be made...
متن کاملAn Assessment of Agricultural Marketing Information System among Farmers Associations in Kano State, Nigeria
This study was conducted based on primary data collected using a questionnaire. A total of 90 respondents among farmers associations were interviewed in Kano state of Nigeria. Therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...
متن کاملMarketing Performance of Salad Vegetables: The Case of Cabbage Marketing in Abia State, Nigeria
This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...
متن کاملAnalysis of Processing Methods, Marketing Channels and Profitability Determinants of Selected Cassava Products in Kogi State, Nigeria.
The study is an analysis of processing methods, marketing channels, and profitability determinants of selected cassava products in Kogi state, Nigeria. The study was carried out in Kogi East senatorial District of the state. A multi-stage sampling technique was employed in the selection of 120 respondents from whom information were collected and analyzed. The data used for the study were collec...
متن کاملDesigning a Marketing Strategy for the Development of Industrial Tourism in the Region
The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...
متن کامل